Why Choose a CFP ® Professional

Many people think all financial planners are “certified,” this isn’t true. Anyone can use the title “financial planner.” Only those who have fulfilled the certification and renewal requirements of the CFP Board can display the CFP ® certification trademarks. These trademarks represent a high level of competency, ethics and professionalism.

CFP ® Certification Requirements


Unlike some financial advisors, CFP ® professionals must develop their knowledge by completing a comprehensive course of study.


CFP ® professionals must pass the comprehensive CFP ® Certification Exam, which test the abilities of the applicants to apply financial planning knowledge to real-life situations. The exam covers the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance. This comprehensive exam ensures that a CFP ® professional is highly qualified to develop a plan for your finances.


CFP ® professionals complete several years of experience related to delivering financial planning services to clients prior to earning the right to use the CFP ® trademarks. This hands on experience guarantees that the professional has practical knowledge to assist the individual needs of the client.

Ethics & Enforcement

When it comes to ethics and professional responsibility, CFP ® professionals are held to the highest standards. They are obliged to uphold the principals of integrity, objectivity, competence, fairness, and confidentiality, professionalism, and diligence as outlined in CFP Board’s Code of Ethics. CFP Board’s rigorous enforcement of its Standards of Professinal Conduct-including releasing disciplinary information to the public-distinguishes the CFP ® certification from the many other designations used in the financial services industry.